About Us

Loco World is an Agency, an initiator of Projects, a provider of Help in Financial Services, Artist Management Services, International Promotion and Education. In Loco Accounting we provide Accounting Services. We also do political lobby work for better opportunities for independent artists to work in professional conditions.


Loco Motion started off as an Art Management Office for the performing arts in Sweden. It was founded by Åsa Edgren and Peder Bjurman in 2004. Loco Motion established itself in Sweden, the Nordic Countries and the international artistic landscape in just a few years and found close collaborations with a large number of organizations. Because of this, Loco Motion was quickly able to offer artists and organizations an extensive network within which the right contacts could be found for each individual project. Distribution and visibility are crucial elements when launching new – often unusual – work of unknown artists from a quite unknown region in the world. Not sales, but the visibility of the artist was the main objective in the development of Loco Motion. In this way, Loco Motion distinguishes itself from more traditional sales agencies. In 2008 the idea of presenting Swedish artists at Fairs and Markets in the World emerged. The Fair Project was born. It has been developed by Åsa Edgren and Magnus Nordberg. The work of the office has always been in the service of the artists. The goal and the aim has been to always develop ideas and structures in order to strengthen the art and make production and touring processes more effective.


Åsa Edgren CEO, Founder, Owner.
Anna Karlstrom Controller, Loco Accounting
Anna Diehl Website, Graphic Design, Coordinator.
Emmy Astbury Touring- and Production Manager,  Gunilla Heilborn.
Tobias Hallgren Lumination Sweden AB, Technical Director, international touring.

Åsa Edgren

Åsa Edgren is a mother of two and the wife of one. She is a brave, energetic and creative entrepreneur in the cultural sector. Turning visions into reality is what gets her going. She grew up in a politically engaged home deep down in IKEA-land, Älmhult, in the south of Sweden. Åsa Edgren has a Bachelor Degree from the Dramatic Institute (now SADA) in Stockholm 1993-1996 in Theater Production. She has managed companies, tours productions and projects for various artists and organizations such as Charlotte Engelkes, Cullberg Ballet, K.Kvarnström & CO /Helsinki Dance Company and Dansens Hus in Stockholm, Yamato and others. She is also a much sought for lecturer on the subject of International Arts Management and International touring. She started Loco Motion in 2004 and is also one of the founders of SITE STUDIOS at Telefonplan, Stockholm in 2008. Åsa Edgren is the owner of Loco World. Her favourite device is: “Rome wasn’t built in a day”.

Emmy Astbury

Emmy is a producer as well as a project and tour manager within the field of contemporary dance. She grew up in the northern city of Umeå and has a BA (Hons) in Cultural Practice from the University of Plymouth and worked for the Arts Council England South West and Devon Arts in Schools Initiative before returning to Sweden. She now works as project manager for SITE Project room, General Manager for Adekwhat/Philippe Blanchard, Tour manager for Gunilla Heilborn and also collaborates with the Northern Movement Dance Company, Rudi Skotheim Jensen and Kajsa Sandström. Her motto is ‘prepare for the unexpected’.

Tobias Hallgren

Tobias is a former dancers who developed into a very talented and creative lighting designer. Trained at the Ballet Academy in Stockholm and Rotterdam Dansacademie and can thus, as a lighting designer really bring something to the show. Tobias has worked as an educator in lighting design for more than a decade. He never sees problems – only opportunities.

Anna Diehl

former dancer, rehearsal director and production manager, Anna has worked for ten years as a photographer and web designer, mainly in the cultural field.

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